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Toyota Tacoma January 2014 Sales Down – Cold Weather to Blame?

Toyota reported its January 2014 sales and the Tacoma was down quite a bit. Most analysts think it was simply the cold weather to blame.

Toyota Tacoma January 2014 Sales - Cold Weather to Blame?

Toyota Tacoma sales were down sharply in January, 2014. Most people blame the cold weather.

For the month of January 2014, the Tacoma was down 15.3%, a difference of 1,780 units versus last year.

As a whole, the truck market had some mixed results with Ram trucks and the Tacoma’s big brother, Tundra, showing good growth.

Here is the chart with all the major pickup trucks.

RankModel YTD SalesYTD vs. 2013Year-Over-YearMonthly SalesMonthly Change vs. 2013
1 - Ford F-Series46,536-.07%January 2014
January 2013
46,536
46,841
-.07%
2 - Chevy Silverado28,926-18.4%January 2014
January 2013
28,926
35,445
-18.4%
3 - Ram Truck25,071+22.5%January 2014
January 2013
25,071
20,474
+22.5%
4 - GMC Sierra11,118-13.5%January 2014
January 2013
11,118
12,846
-13.5%
5 - Toyota Tacoma9,842-15.3%January 2014
January 2013
9,842
11,622
-15.3%
6 - Toyota Tundra7,890+12.6%January 2014
January 2013
7,890
7.004
+12.6%
7 - Nissan Frontier4,931+87.9%January 2014
January 2013
4,931
2,624
+87.9%
8 - Honda Ridgeline1,163-7.1%January 2014
January 2013
1,163
1,252
-7.1%
9 - Nissan Titan887-36.4%January 2014
January 2013
887
1,394
-36.4%

Most analysts expect the market to be flat against the tremendous sales of 2013. For 2013, the Tacoma sold 159,485 which was up 12.8% over the 141,365 it sold in 2012.

With most major automakers showing negative growth, the speculation is that the cold weather that swept through the country is largely to blame for the sales loss.

There is also some speculation that the recent news of diesels coming are hurting sales (Ram 1500, Chevy Colorado/GMC Sierra). We will keep a watch on the sales numbers to see if that is the case or not.