Washington Times 2012 Toyota Tacoma Review

A recent reviewer of the 2012 Toyota Tacoma lumped the truck in with the competitors saying the choice to buy one over the other is based on brand loyalty. Huh?

Washington Times Toyota Tacoma Review

Are the Toyota Tacoma, Nissan Frontier and Honda Ridgeline all the same to consumers?

The review of the community section of the Washington Times was written by Rita Cook.  Her bio states that she has written over 1,000 articles in 13-plus years of work covering auto and travel industries. However, one has to wonder why she would lump the Toyota Tacoma, Nissan Frontier and Honda Ridgeline in one group. Plus, she said the choice to buy over the other is based on brand loyalty (Sound familiar Chevy, Ford, Dodge fans?).

Here is her exact statement:

In comparison, the 2012 Toyota Tacoma falls in line with the Honda Ridgeline and the Nissan Frontier so it really comes down to brand loyalty for the most part.

Really? The Toyota Tacoma has been and still is the industry leader in compact trucks. It leads the way with dozens of awards each year that the other two can’t match.

Plus, there are plenty of reviews out there that would dispute Cook’s claim that all three trucks are the same.

While Cook does a good job of recapping a variety of different styles and options you get with the Tacoma, she simply states that “While, you will still get the grit offered in a bigger pickup, the Tacoma is a downsized version of the “knock around truck” that has it all.”

What do you think? Is your Toyota Tacoma so similar to other compact trucks that it could be just a rebadged Nissan Frontier or Honda Ridgeline?

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  • Colin

    To say that the Ridgeline is essentially the same as the Frontier and Tacoma is a stretch. From the wheels up, they are very different.

    The Tacoma and the Frontier get similar marks by reviewers, similar power, price, fuel economy. The Tacoma is set apart by it’s reliability and interior quality, in my opinion.

    • Tim Esterdahl




  • Somebody

    How can one possibly place a unibody CAR in the same category as a PICKUP? That is idiotic.

    I would suggest to washington times, that the person they hire to review TRUCKS actually be familiar with… what a TRUCK actually IS, to begin with, and familiar with its actual use second. That person should probably own and use a TRUCK as their daily vehicle.

    • Tim Esterdahl


      That was my issue with the review as well. It seems the “good” reviewers are gone.