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November 2016 Truck Sales – Tundra, Tacoma Post Gains

This post first appeared on Tundraheadquarters.com.

One more month down and one more to go before the end of the year. Like usual this year the Tacoma posted a good month in November while the Tundra finally posted a gain.

November sales

Here are the results:

RankModel YTD SalesYTD vs. 2015Year-Over-YearMonthly SalesMonthly Change vs. 2015
1 - Ford F-Series733,287+5.5%November 2016
November 2015
72,089
65,192
+10.6%
2 - Chevy Silverado520,604-3.2%November 2016
November 2015
45,280
45,001
+0.6%
3 - Ram Truck441,862+8.1%November 2016
November 2015
36,885
34,145
+8%
4 - GMC Sierra198,390-0.9%November 2016
November 2015
18.900
16,527
+14.4%
5 - Toyota Tacoma174,117+7.2%November 2016
November 2015
15,531
13,465
+15.3%
6 - Toyota Tundra103,933-3.5%November 2016
November 2015
9,578
8,590
+11.5%
7 - Chevrolet Colorado99,294+29.8%November 2016
November 2015
8,669
6,230
+39.1%
8 - Nissan Frontier80,857+41.5%November 2016
November 2015
5,105
5,099
+0.1%
9 - GMC Canyon33,401+23.4%November 2016
November 2015
3,410
2,236
+52.5%
10 - Honda Ridgeline19,582+3,680%November 2016
November 2015
3,464
3
+115,367%
11 - Nissan Titan17,484+57.2%November 2016
November 2015
3,329
719
+363%

Looking over the results closer, Ford stands out as having a really good month. Throughout the year, their results have been really up and down.

Chevy didn’t have a truck month promotion and their sales show it. I’m more and more convinced their sales are directly tied to that promotion.

Ram continues to gain market share and they really had a nice year.

The Tacoma had yet another strong month and should finish with one of its best years in quite a while. This is in contrast to the Tundra which seems destined to have a down year.

This could change next year. Toyota is saying they will adjust their focus from 50-50 cars and trucks to 40-60 cars and trucks. And then, they sent out a press release about an all-new Camry at the 2017 North American International Auto Show in Detroit. So, there is that.

Finally, the Frontier continues to bewilder analysts, the Ridgeline continues a steady rate of selling and the Titan continues to disappoint.

As we near the end of the year, truck makers are starting to put the push on getting those last sales before the books close. With one month left to go, we are left to wonder who will be chasing market share and who will be standing pat.