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Toyota Tacoma 2014 Year-End Sales Results – Still Top Dog

Another year in the books and another year of Toyota’s Tacoma dominating the mid-size truck market. With a new Tacoma set to debut next week, little looks to be changing.

Toyota Tacoma 2014 Year-End Sales Results - Still Top Dog

The Toyota Tacoma had another big year with easily claiming the top spot in the segment and unleashing a new off-road edition.

Official 2014 sales results are:
RankModel YTD SalesYTD vs. 2013Year-Over-YearMonthly SalesMonthly Change vs. 2013
1 - Ford F-Series753,851-1.3%December 2014
December 2013
74,355
74,592
-.03%
2 - Chevy Silverado529,755+10.3%December 2014
December 2013
57,837
42,593
+35.8%
3 - Ram Truck439,789+23.6%December 2014
December 2013
44,222
33,405
+32.4%
4 - GMC Sierra211,833+14.9%December 2014
December 2013
23,436
17,854
+31.3%
5 - Toyota Tacoma155,041-2.8%December 2014
December 2013
14,284
12,761
+11.9%
6 - Toyota Tundra118,493+5.1%December 2014
December 2013
10,519
10,988
-4.3%
7 - Nissan Frontier74,323+18.3%December 2014
December 2013
6,060
5,411
+12.0%
8 - Honda Ridgeline13,389-24.5%December 2014
December 2013
481
1,563
-69.2%
9 - Nissan Titan12,527-20.2%December 2014
December 2013
869
1,284
-32.3%
10 - Chevrolet Colorado8,003+134.6%December 2014
December 2013
4,037
2
NA
11 - GMC Canyon3,070+230.5%December 2014
December 2013
1,533
2
NA

For the year, the Tacoma was off slightly with being 2.8 percent down versus the previous year. This is mostly meaningless since it has much more to do with production.

Toyota’s Bill Fay, group vice president and general manager of the Toyota division at Toyota Motor Sales (TMS), U.S.A., Inc., said, Toyota continues to sell everything they can build. The slight drop in Tacoma sales is attributed to a slight adjustment in the production mix to favor the newly updated Tundra. This is the main reason for the slight drop in Tacoma sales and the rise in the Tundra.

Colorado/Canyon Early Results

While Toyota’s year-end sales are pretty interesting, another item drawing attention is the early Chevy Colorado and GMC Sierra sales results. Both of these trucks started shipping to dealers in November and while not every dealer has them on lots, the early results are nearly half of what the Tacoma sales.

Also interesting to note is that with the new trucks on the market, the Tacoma posted nearly a 12 percent increase in sales versus the prior year.

While the Chevy Colorado may be Motor Trend’s Truck of the Year, the consumer will ultimately decide how good a pickup is. Early results don’t seem to favor the GM twins dethroning the Tacoma.

Ultimately, these results could be a foreshadowing of a lackluster Tacoma upgrade. If the Tacoma can still dominate the market, why make big improvements? This is a big question that will be resolved next week at the 2015 Detroit Auto Show. Tacomahq.com editor Tim Esterdahl will be on hand. Stay tuned for the latest information.