Another year in the books and another year of Toyota’s Tacoma dominating the mid-size truck market. With a new Tacoma set to debut next week, little looks to be changing.Official 2014 sales results are:
|Rank||Model YTD Sales||YTD vs. 2013||Year-Over-Year||Monthly Sales||Monthly Change vs. 2013|
|1 - Ford F-Series||753,851||-1.3%||December 2014|
|2 - Chevy Silverado||529,755||+10.3%||December 2014|
|3 - Ram Truck||439,789||+23.6%||December 2014|
|4 - GMC Sierra||211,833||+14.9%||December 2014|
|5 - Toyota Tacoma||155,041||-2.8%||December 2014|
|6 - Toyota Tundra||118,493||+5.1%||December 2014|
|7 - Nissan Frontier||74,323||+18.3%||December 2014|
|8 - Honda Ridgeline||13,389||-24.5%||December 2014|
|9 - Nissan Titan||12,527||-20.2%||December 2014|
|10 - Chevrolet Colorado||8,003||+134.6%||December 2014|
|11 - GMC Canyon||3,070||+230.5%||December 2014|
For the year, the Tacoma was off slightly with being 2.8 percent down versus the previous year. This is mostly meaningless since it has much more to do with production.
Toyota’s Bill Fay, group vice president and general manager of the Toyota division at Toyota Motor Sales (TMS), U.S.A., Inc., said, Toyota continues to sell everything they can build. The slight drop in Tacoma sales is attributed to a slight adjustment in the production mix to favor the newly updated Tundra. This is the main reason for the slight drop in Tacoma sales and the rise in the Tundra.
Colorado/Canyon Early Results
While Toyota’s year-end sales are pretty interesting, another item drawing attention is the early Chevy Colorado and GMC Sierra sales results. Both of these trucks started shipping to dealers in November and while not every dealer has them on lots, the early results are nearly half of what the Tacoma sales.
Also interesting to note is that with the new trucks on the market, the Tacoma posted nearly a 12 percent increase in sales versus the prior year.
While the Chevy Colorado may be Motor Trend’s Truck of the Year, the consumer will ultimately decide how good a pickup is. Early results don’t seem to favor the GM twins dethroning the Tacoma.
Ultimately, these results could be a foreshadowing of a lackluster Tacoma upgrade. If the Tacoma can still dominate the market, why make big improvements? This is a big question that will be resolved next week at the 2015 Detroit Auto Show. Tacomahq.com editor Tim Esterdahl will be on hand. Stay tuned for the latest information.