Another news day and another story about increasing the possibility of the VW Amarok coming to the U.S. This versatile, compact truck that could be diesel powered, would surely be a big competitor to the Tacoma. Here is the latest on how it could happen.What is the news? Has VW announced anything? Not explicitly. This the “reading between the lines” kind of news. It seems VW IS considering launching their commercial vehicles into the U.S. according to Autonews.com. This means that we could see a whole lineup of VW commerical pickup trucks and vans. What does this have to do with the Amarok? The commerical divison of VW builds that truck.
At the Frankfurt auto show, Jonathan Browning, chief executive of VW Group of America told Reuters that these types of commercial vehicles “certainly represent an opportunity.” He went on to say that “There are preliminary discussions (with VW’s Wolfsburg-based management) but no definitive plans at the moment.”
Why would VW want to do this? Simple, sell more cars. They have a goal of becoming the world’s largest automaker by 2018 and in order to do so, they need to expand their presence in North America. Currently, VW is working on selling 800,000 VW-brand and 200,000 Audi-brand by that year. This would see them catapult both Toyota Motor Corp. and General Motors to gain the title of largest automaker in the world.
In 2012, VW’s commercial division sold 78,633 units. The Tacoma sold 141,365 units.
However, this doesn’t mean we will see VW commercial vehicles tomorrow. The current plan is to focus on their core business and then expand. Browning said it will be a while until the decision is made and that any commercial undertaking “would be a second phase.”
What do you think? Could the Amarok have a place in the market?